In recent years the internet has enabled users to conduct transactions anywhere at anytime, however nowadays people want and expect more. Consumers expect to be able to conduct transactions using almost any device with reliability, ease of use and in a timely manner. Mobile is the ability to be on the move and are any applications that can be used when on the move including PDA's, laptops, and mobile phone. Mobile commerce is the use of the internet for purchasing goods and services and also for transmitting messages using wireless mobile devices. This is enabled through mobile computing which allows phones, laptops, PDA's etc to access digital information on the internet from any location. Mobile commerce has become increasingly popular and one of the new ways in which people are communicating in todays world. Wireless technology including infrared, bluetooth, and wifi allow people to connect to the internet without the need to connect the device to an ethernet cable. Due to the ever increasing number of mobile phones in society today, mobile commerce is growing bigger and bigger. An additional aspect that is helping increase mobile commerce is the increase of WiFi hotspots in cities across the world, for example, hotspots available in Starbucks Cafes. The numbers participating in mobile commerce today are relatively small, however in the next few years with the increase of WiFi hotspots and city-wide hotspots on the rise, mobile commerce is the business to be in.
I will now embed a You Tube Video.